Hwahong
Hwahong founded in 1977, is one of those brands every Korean art student grows up with — the name you spot in classrooms from primary school all the way to the intense entrance-exam years. And it doesn’t stop there. Professional artists swear by it too. It’s the kind of legacy brand that quietly earns trust generation after generation.
What makes Hwahong so beloved is its balance: affordability without compromise. Their multipurpose brush series is designed for accessibility — easy to reach for, easy to love, and reliable enough for a broad spectrum of creators. And when it comes to their professional line, both their paints and brushes consistently earn high praise for performance that feels far beyond their price point.
Despite their nationwide popularity, Hwahong has never drifted from what made them iconic in the first place: dependable quality, honest pricing, and a genuine, almost old-school commitment to craft. It’s that steady, unfussy professionalism that inspired us to bring this brand to a wider audience — because something this trusted deserves to be known beyond Korea.
ShinHan
Shinhan is one of those heritage brands that feels woven into Korea’s creative story. Founded in 1967, just after the Korean War, it began with a deeply human mission: its founder, Han Bok Rin, wanted to give students who’d missed out on opportunities a second chance — through colour.
He set out to create high-quality paints rooted in homegrown technology, but priced so students could actually afford them.
That spirit never faded. Decades later, Shinhan is still known for its impossibly clear, pure colours and a level of consistency that artists trust without question. It’s a brand born from care and carried forward by craft — the kind that quietly earns loyalty and keeps it.
Mijello
Mijello began with a simple belief from its founder: that the beauty of nature is carried first and foremost through colour. That idea shapes everything the brand creates — even something as practical as their palettes.
Mijello’s palettes are made with that same attention to colour. Transparent layers make it easy to see the true hue you’re mixing, so what you create on the palette matches what appears on paper.
In short, Mijello’s palettes are for artists who want tools that work as beautifully as they feel — functional, intuitive, and crafted to let colour truly shine.